Branding:

Branding is the most important cutting edge for each and every business.

This is what distinguishes our clients one from another.

Branding strategy is like a magnet for the emotional connection of consumers with our products.

According to Harvard Business Review Research, ‘’ customers are emotionally connected with a brand when it aligns with their motivations and helps them fulfill deep, often unconscious, desires. Important emotional motivators include desires to “stand out from the crowd,” “have confidence in the future,” and “enjoy a sense of well-being,” to name just a few.”

As stated in HBR survey, “the “emotional connection score” (ECS) of a brand measures the share of customers who are fully connected. A gap between a brand’s ECS and the share of customers who consider it a “good brand” signals an opportunity to transform satisfied customers into fully connected—and more valuable—ones. Gaps between a brand’s ECS and competitors’ indicate opportunities to seize (or maintain) advantage by attending to emotional connections.”

To respond to the emotional motivators, which will connect consumers with a certain brand,  lots is achieved already through the catch in the name of the brand, the mission reflected in its slogans, and more. As statements and words are all intrinsically involved, we help companies check for cultural connotations of the latter world-wide.

Once a brand has been established, it also needs its trade mark, patent and official registration.

For this particular part, we have partnered with one of the leaders in Europe in this field, our long-term partner in business, de Merkplaats.
For further information on our branding support, do not hesitate to be in touch.